I Finally Gave In . . . I’ve Been Twittered!

For the hundreds of people who ask me “Are you on Twitter”, finally I gave in. I’ve been twittered. It’s not that I don’t like Twitter – it’s like anything else, you gotta make time for it. So today, I had decided it is “I’ve Been Twittered Day!

To any inSide 919 member who has yet to take the social networking plunge into the virtual abyss called Twitter, I say “Jump in with both tweet”. LOL

And before you ask, “No”, I don’t have a cool user name on Twitter. I mean really, when your name is Olalah, isn’t that bad enough? But am I wondering how to get these feathers out of my keyboard . . . :o )
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

Is Part Time The New Full Time?

A colleague of mine has five employees — all part timers. One of them was her instructor when she went back to pursue another degree. One of them, a competitor, who decided it was time to close the business, but enjoyed the industry so much she wanted to stay in the profession.

A few months ago, a friend of mine lost his job. Because he was bootstrapping his business and it had started to pick up, he decided that going back to work full time would get in the way of his business (ergo, his passion), so he opted to work part time.

Michelle Yanik (a fellow insider) has a company that targets women who ONLY want to work part time, and companies that only want to employ part timers.

So it got me thinking, with so many of us in desperate pursuit of some work/life harmony, desperately looking for ways to “have it all” (even if it’s simply in small chunks), are we emerging into a society of part timers?

With the seeming collapse of “big business” and the now wallaby economy, (which mind you is being supported by the hard working, backbreaking labors of small business owners), are we making a subconscious shift toward part time working to satisfy a deep longing to (finally) break away from the corporate norms that have crippled the American workforce for the past 30 years?

So tell me, is part time becoming the new standard in the workforce?
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

I Thought It Was Called Patient/Doctor Relationship?

I am increasingly annoyed about the medical system’s depersonalized approach to patient care. Recently, some medical challenges in my family have thrown us into a series of phone calls, test results and waiting.

My husband called his doctor to discuss an issue he was having. A bubbly, very young, female receptionist proceeded to ask my husband (George) a series of questions – personal questions. Her questions got progressively more personal and George was clearly uncomfortable. He asked “Can I explain it to him (his doctor) during my visit?”

Seems like a simple question, for which she promptly replied “No”, to which George took more offense.

Well, he answered the questions, set up the appointment and met with his doctor – for a big whopping 6 minutes before being scheduled for additional testing. All that embarrassment and all he got was 6 whole minutes. Sounds like a tee shirt doesn’t it?

Well the test results came back and the same bubbly, very young, female receptionist proceeded to explain some things to George. His response “What ever happened to having a relationship with my doctor?” “Why can’t I EVER talk to him directly?” Her response, “Would you like to schedule another appointment?”

Gone are the days when you could actually speak with your doctor about what your ailments were. Gone are the days when patients had a relationship with their medical providers. Now the whole medical process feels transactional and impersonal.

While I am certain there are exceptions, as I asked my friends, I realized George’s situation was not uncommon.

So tell me, what ever happened to the “relationship” part of the patient/doctor relationship?
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

Do Leads Or Networking Groups Meet Anytime Other Than Morning? If So, Where Are They?

I’m a morning person. There – I said it. But in a world of non-morning people, sometimes my declaration gets me the dark, cold stare. For example, my daughter Lindze. She believes morning people should be shoved in the closet until midday, when “normal” people are awake. Ah, yeah . . .

If you know anything about calendar blocking (or what I call “chunking”), you know that your best time of day should be blocked off and those high level, do or die tasks should be chunked together. This sets you up for the best possible level of effectiveness.

Well, there’s the rub . . .

I would love to get involved with some of the leads groups and networking groups, though my biggest challenge is that they meet in the morning. I protect my mornings to the death because I’ve learned that if something is wildly important to me, if it doesn’t get done in the morning, the probability of it not getting done increases as the day goes on.

So tell me, are there any leads groups and networking groups who meet mid day, early afternoon, or evenings that I’m missing out on?
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

What’s Your Music For Melancholy Moments?

We all have them . . . moments of melancholy. Melancholy doesn’t have to be a bad thing. It can be a good way to mentally escape and drift into another state of mind. See life through different eyes. Awaken something that was left undone inside your spirit. Give your soul a reason to exhale and take another breath.

When I feel melancholy rearing it’s head, I put on some vintage Madonna. Not the stuff she sings now, the stuff she sang ten, fifteen years ago. . . when she sang for the pure passion of it – and not the profit. Hey, profit ain’t a dirty word (see my website), but passion in a song can touch you in the deep places of your soul that only good music can find.

So tell me, when you get melancholoy, what music soothes you best?
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

What’s Your Crazy Collectible?

Come on . . . we all have one crazy thing that we collect that we don’t tell folks about.

OK, maybe your closest of close friends know about it, or your family. But other than that, no one knows that you are collecting this “thing”.

My “thing”, my crazy collectible thing . . . is a coffee mug.
Might sound strange to some as I’ve been a tea drinker my whole life. But then . . . wham!
My daughter turned 13 and I have been surviving off coffee ever since.
Any guesses on why? (She says sheepishly with a sinister grin and raised eyebrow)

I have so many coffee mugs that George has threatened to clean out the kitchen cabinet and make me start over.
I don’t mean any cabinet, I mean a 42″ cabinet full of coffee mugs. All shapes, all colors, all sizes. Some have themes – like my Starbucks ones, others are seasonal, like my snow flake one. Some are inspirational with words of wisdom on them. I have a coffee mug fetish. That is my crazy collectible.

So tell me, what’s your crazy collectible?
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

Sometimes Sharing An Office Has Nothing To Do With Splitting The Rent . . .

Hi Folks!

I stumbled upon this great little article on sharing office space. It got me thinking about all of the offices I’ve leased over the years (avoiding working from home at all costs). Sometimes as a consultant, what we crave the most is often the thing we don’t realize that we need the most.

For as much as I enjoy the sound of nothingness (which if you had 2 teenagers at home, you’d crave also), earlier this year, I had the privilege of sharing my office with a colleague. Well, it turned out to be the best thing that ever happened. It turned out that all of that quiet solitude was over rated. What I really needed from time to time was someone in my space and in my face. Someone who cared whether or not I showed up. Someone to order Chinese delivery with on a rainy day.

In fact, that colleague turned out to be a dear friend, and for that I am deeply grateful. Having her as an office mate showed me what it would have been like to have had a sister (I’m an only child). It also gave me someone to share wins with, or the frustration of being “a lone wolf” because I’m surrounded by people with steady paychecks, who totally don’t understand the life of a consultant.

Yep, sharing an office was a personal wake up call that life is so much sweeter when you share. It was also a professional wake up call that echoed “Hey you in there, did you sell anything today?”, from time to time as well.

Enjoy the article, courtesy of INC

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Sharing Office Space By Jeff Landers

If you need to get out of the house, subleasing office space from another business can be the perfect solution to your small office needs.

Many companies are looking to rent their excess space to budding entrepreneurs. Maybe they downsized, or maybe they rented extra space for future growth and don’t need it yet. For whatever reason, they need tenants and are willing to share their resources. This is great news for entrepreneurs like Jake.

He is a theatre producer in New York and needed a low-cost space, with a short lease that would help him manage the cyclical nature of New York theatre. He didn’t want to get stuck with a pricey office if his shows started losing money and he needed to downsize, but he also knew that if he was producing several shows at once, the number of his staff could increase. He needed flexibility… but he also needed something else.

Jake was a creative guy in a creative business. His shows were cutting edge and so he needed to be seen that way, too. He was young, wore his hair long, biked to work and preferred t-shirts and designer jeans to suits. Jake hated the executive suites, “…too stuffy, too investment banker…” he said to me. “We aren’t cubicle people on Madison Avenue.”

Sharing space is an excellent alternative for people who are looking for more off-beat locations or a more casual aesthetic. Shared office space is nothing more than subleasing a part of someone else’s office — a very simple concept.

What you get with shared office space is the opportunity to create the office that bests fits you, your style and your business. It will allow you to create the office culture that speaks accurately about who you are and what you believe in. You can choose the perfect environment to grow your business.

Sharing space also allows you to network and share resources — an added bonus. Many companies are excited to rent to a complementary business. Jake, for instance, moved his theatre producing business into a shared space with a rock promoter and an entertainment lawyer. Not only did they have the same desire to create a casual business environment in their funky downtown loft, but Jake hired the entertainment lawyer and is producing a show at Carnegie Hall next year with the rock promoter. The arrangement has worked gangbusters for all of them.

Not every example of space sharing will end the way it did for Jake, but most can do well, if you keep in mind that shared office spaces are not managed by professionals. Where executive suites are run by a company solely devoted to meeting your small office needs, shared spaces are run by the people who inhabit them — accountants, artists, designers, just like you. They are regular folks and as such, they may or may not be great landlords. The copier always might be on the fritz and the receptionist might smack her gum too loudly. You also might be dealing with an officemate who plays Metallica at full blast or likes to give himself a pedicure in the middle of the afternoon. This is all part of the unpredictability of moving in with strangers, but if you are up for the ride, you could find a match made in office heaven!

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Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

To Outsource Or To Hire? That Is The Question!

As I look at my business goals for 2009, I wonder if this year is that critical year to hire employees. With an operations background leading my thinking, I’ve managed to leverage partnerships, relationships and resources for several years to keep me from this pivotal moment . . . hiring people.

Don’t get me wrong, I’m all about creating jobs, building our business community and the like, I have just found that being a consulting professional means work flow is different for me than a traditional business model.

Last year, a colleague of mine said rather glibly, “you can’t build a million dollar business outsourcing everything Olalah”. Really? Because I personally know many consultants who have done just that. But now, I’m thinking . . . is there some merit to this remark? Can I really grow and stretch and make certain financial benchmarks without someone who actually “works for me” instead of “works with me”?

I’m really stuck on this one. To hire, or not to hire – that is the question.

Well, in my quest for wisdom from the “all knowing Internet”, I stumbled on a great article (see below) about making your first hire. It immediately reminded me a comment that a colleague of mine (Jim Joyce, a fellow Inside 919er) made to me years ago, “Olalah, hire slow and fire fast.”, so what’s a business gal to do?

Should I continue to leverage my circle of outsourced professionals including contractors, freelancers, sub-consultants and virtual assistants, or should I just make the big, fat, scary leap forward and hire some folks?

Thoughts, comments, feedback, insight and wisdom is all welcomed. :o )

{Here’s the article mentioned above. Enjoy}

5 Tips for Hiring Your First Employee
By Joanna L. Krotz

There’s nothing like the first time. When you stop flying solo and bring on permanent help, it’s like having an earthquake hit your business.

For starters, you take on responsibility for someone else’s income and future. No small thing. Next, you have to keep tabs on this new someone, judging how he or she gets the job done. And vice versa. You’re being measured as a boss. You’ll also need to check in with someone every day. That alone is enough to drive lone practitioners crazy.

Let’s not overlook the positive. Business must be booming or you wouldn’t need the help. Certainly, enjoy your moment. Go celebrate.

Then, when you’re ready, here are five tips to help take the worry out of hiring your first employee.

1. Grow up with your business. Start the hiring process by analyzing the level of help you need, the changes you must make to allow someone to enter the business and the kind of manager you are. “When you’re on the doorstep of growth, a lot of anxiety goes with the thankfulness,” says Smooch Reynolds, an executive recruiter based in Pasadena, Calif. “The anxiety is tied to trust. Aside from issues of money and affordability, there’s a psychological component about giving away a piece of the business to someone who didn’t manage it in the past.”Choosing the first employee is not just about offloading chores. It’s a decision about the path of company growth. To gain insights, Reynolds recommends tapping the knowledge of other small-business owners who have been through the process. Or, “bring in a consultant to take a look at the business over the next five years and suggest what comes next.”It helps to put thoughts and a job description in writing. List the company’s critical tasks and responsibilities. Identify what only you can do, what you prefer to do and what you can delegate. Decide on the title of this job you’re creating. How much authority does it have? What is its scope and potential? You’ll need to articulate that for candidates. Set expectations for performance and make sure you’re prepared to offer ongoing and positive feedback.

2. Expand cautiously. Don’t rush to hire when sales turn strong and cash is flush. All businesses fluctuate. The cost of adding an employee takes a sharp bite, including compensation, training time, bigger offices and better technology. There are also employee tax and accounting costs. Presumably, such costs are outweighed by greater productivity, but you need to carefully balance the ledger. “Probably the biggest mistake I made in my early hires was hiring too early,” says Louis Gudema, president of Magic Hour Communications, a marketing agency in Watertown, Mass. “As a result, they were not sufficiently billable and we were not as profitable as we might have been if I had been slower to hire.”While every business has its own rhythm, it’s usually wise to go through the first year without hiring. Get a feel for the sales cycle and the downturns. Measure the “just right” temperature of income and outgo. Experts suggest squirreling away at least a year’s worth of expenses and overhead before hiring in order to see you through any rough patches.

3. Hire attitude, not skills.
You’ll be working hard and spending lots of stressful time with your employee. Choose a simpatico go-getter rather than a collection of skills. Usually, if an applicant is smart, eager and open-minded, skills and training will come easily, especially in a multi-tasking small business. Barbara Corcoran founded her well-known New York City residential real-estate firm, The Corcoran Group, in 1973 with only $ 1,000. She now manages more than a thousand employees in a company that racks up a mind-boggling $ 5 billion a year. Her formula for hiring?”Find an expander and a container and put them together. Hire opposites and lock them at the hip.” That pairing works because they complement each other and they don’t threaten the other’s territory, says Corcoran, who recently published a business handbook-cum-memoir called “If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails.” “There’s mutual respect for each other because they realize they can’t do what the other does. It’s a mistake to put a container in the lead without an expander and it’s a mistake to put an expander in the lead without a container.”

4. Plan for fair-market pay.
Business owners tend to work harder and longer than anyone else — and for less money. That’s the price of investing in your own destiny. Plus, of course, entrepreneurs believe in payoffs down the line. But you can’t expect every staffer to act like an owner; nor, in fact, do you want that. “The trap is planning based on your own skills, motivation levels and time commitments,” says Greg Payne at Uppercase Development, a Web solutions company in Lincoln, Neb. “Unless you are careful, a good hire will cost much more than you expect and produce much less.”

5. Test the waters.
Before making a full-time offer, let the applicant work for a while so you can see how he or she pans out. Likely as not, this will be learning period for you, too. You’ll figure out what you like or don’t like about managing and what qualities you want in an employee. There are several trial options. You can find an intern at a local college. Then, if it works out, hire him or her at graduation or for summers and part-time work. Hire an independent contractor or consultant to work on a project or for a few days a week. You can ease someone into the business as a part-time worker. Or, go ahead and hire a fulltime applicant, but set up a probationary period. Usually, state law dictates how long such trials may last so check your state employment office. Typically, it’s 90 days.

Keep in mind that your first-time hire isn’t necessarily the perfect solution. It’s hard to find the right fit with a two-person team. Many entrepreneurs learn from an initial mismatch and use that knowledge to inform the next round of hiring. That’s why it’s key to set up a trial period. If your first-time choice turns memorable in all the wrong ways, chalk it up to experience. And keep recruiting.

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Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

The Mountains Are Calling . . . And I Must Go! So Tell Me, What’s Your Mountain?

In the Fall of ’08, my family took a DFO (distraction from the ordinary) and went to the mountains in Asheville for a few days. While there, we went to Chimney Rock. On top of that incredible rock I found a peace and sense of awe about the little things in life that are often taken for granted.

In the souvenir shop I bought a tee shirt that says “The Mountains Are Calling . . . And I Must Go!” When I wear that tee shirt around the house it means “Leave mom alone.” That tee shirt is my tangible reminder that life is only as serious as you take it and only as fun as you make it.

What’s your “mountain”? How do you find peace in a noisy world?
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals

Are YOU A Winner?

In my day planner I carry a bookmark that reminds me daily of why I choose to care so much, love so much and find so much joy in the ordinary. I hope you have a winner inside of you!

Here’s what my bookmarks says a WINNER really is:

Winners are everyday heroes. Winners take their dreams seriously. Winners never give up and won’t let you give up either. Winners have attitude. Winners care in their sleep. Winners make big things happen a little at a time. Winners say “YES” to freedom and change. Winners go with the flow. Winners see the beginning in very ending. Winners expect the best. Winners inspire the best in others. Winners are the RICHEST people in the world when it comes to experience, laughter and love.

Are YOU A Winner?
Olalah | Marketing Strategist’s Posts – 919 Business Networking – Local Business Owners & Professionals