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Are You a Coupon Fanatic?

January 8, 2009 By
I stumbled across an interesting article on the web this week. It talked about the increase in coupon usage and whether or not this means Americans are becoming more frugal.
How much time and effort do you spend to save a buck or two?
 
Some informative stats about coupon usage in the USA (2010):
  • 332 billion coupons redeemed for a total value of $ 3.7 billion
  • Nearly 88% of coupons were the sort consumers must clip from newspaper circulars and direct mail
  • 37% increase in total online coupon offers
  • 78.3% of consumers regularly used coupons
 
Which consumers are the kings and queens of couponing?
Coupons.com compiled a list of the Top 20 Most Frugal Cities of 2010, with Atlanta and Tampa holding the two top spots—as determined by the number (and dollar values) of coupons printed from the website by city residents.

The average Atlanta resident printed more than $ 1,000 in coupons from the site last year, up from $ 531 in coupon savings in 2009.
More than one-third of the top 20 frugal cities are in the Southern region of the United States:

  • Charlotte #6
  • Nashville #7
  • Raleigh #10
  • Oklahoma City and Miami #13
  • Dallas #14
Coupon Usage = Frugal??
Coupons help ease rising food costs
or
Coupons con you into buying stuff you don’t really need!
Good Question!  What do you think?

Wendy Bard, www.thehcard.com’s Posts – 919 Business Networking – Local Business Owners & Professionals

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